UNDER ARMOUR / WILL MAKES US FAMILY
What do Cam Newton, a tween ballerina and an amateur yogi have in common? When they train, they all sweat, bleed and hurt the same. Client aimed to present all athletes on the same playing field, so I wrote with an emphasis on the edit and how shots must work together using harmonious camera movements and match cuts. A tempo and rhythm that reveals the shared hustle among every type of competitor.



