TODAY’S MILITARY CAMPAIGN
Parents just don’t understand. Especially when their kids tell them they want to enlist. Client sought to alleviate parental fears and confusion with a campaign that showed how the military has evolved. This is sensitive material, so my mission was to set a tone that respected the delicate subject matter, while still maintaining a bit of levity. A tricky tonal balance that the director nailed in the finals.
HUMANITARIAN
WARFIGHTER
CYBER WARRIOR
RPA MAINTAINER
