For the 2017 season, the “Bad Boys of Football” wanted to make a bold statement that lived up to their name. We came up with a series of guerilla activations simulating street culture. We started by tagging their home turf, then took over opposing teams’ ‘hoods for away games. Don’t worry narcs, we used washable ‘Spray Chalk’ which left all the original art perfectly intact. We also teamed up with Snapchat and created a filter that allowed fans to design their own graffiti and tag their surroundings. It was the #1 used filter every gameday for the entirety of the NFL season.